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Formula 1 monitoring Middle East situation as WEC decision looms
Formula 1
Formula 1 monitoring Middle East situation as WEC decision looms
1h ago
O'Ward learning from the setbacks as pursuit of elusive IndyCar title continues
IndyCar
O'Ward learning from the setbacks as pursuit of elusive IndyCar title continues
19h ago
Blaney dominates in wild, lengthy NASCAR Cup Series race at EchoPark
NASCAR
Blaney dominates in wild, lengthy NASCAR Cup Series race at EchoPark
1d ago
Hocevar knew better than to throw a block in EchoPark overtime fight
NASCAR
Hocevar knew better than to throw a block in EchoPark overtime fight
1d ago
Mid-Ohio delivers another IndyCar ratings lift on FOX
IndyCar
Mid-Ohio delivers another IndyCar ratings lift on FOX
5d ago
INSIGHT: Sponsorship industry – Fill the void

Industry

INSIGHT: Sponsorship industry – Fill the void

By Ken Ungar - Apr 15, 2020, 12:58 PM ET

We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry felt the early sting of event postponement and cancellations. As millions hunker down in their homes facing self-isolation, self-quarantine or lockdown, everyone ponders “what’s next?”In our first...

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